MyChristianMusicSpace

Technology Emerges as Salvation of Christian Music Industry

Beau Black looks at the impact of digital distribution and online communities on the Christian music business in this week's full text RNS article, linked above.

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Like a growing number of independent acts, Green River Ordinance has taken full advantage of MySpace, building its list of "friends'" to more than 18,000. That list allows the band to spread the word quickly about concerts and CD releases -- or to mobilize fans as it did for a radio station's online contest to open for Bon Jovi. The winner, of course, was Green River Ordinance.