MegaChurch Automalls

Chrysler Test-Drives Marketing to Black Churches

RNS' Jeffrey MacDonald examines Chrysler's efforts to market its cars via test drives hosted by four of the nation's largest black megachurches, in this week's full-text article, linked above.

Quote:

For Chrysler, observers say, the experimental test drives mark a coup on two levels: the carmaker has overcome a centuries-old taboo on marketing goods for profit in sacred spaces, and also gained entry into influential black church circles less than four years after Chicago-area black pastors launched a boycott alleging the company discriminated against black customers.